Dominion Barbers is a small local barbershop in Gas town Vancouver. They are part of a group called the Donnelly Group. Bringing award winning self service barber shops to the downtown Vancouver. These barber shops are bringing back the old craft of barbering to an audience of well groomed busniess men. The branding identity is to reflect a clean and sophistaced environment. The logo has a simplified hand lettered style and is complimented with original typeface aimed to the specific cliental The branding all together creates an aesthetic, fine and simple environment for the graphic identity.